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Baaba Maal launched NANN-K to help end the impact of desertification in the Sahel Region of Africa as well as to support the sustainable use of natural resources including renewable energy and low impact farming. NANN-K helps local communities restore their land including through planting trees and natural regeneration. You can now follow our progress on our very own Instagram account – Click here to follow us
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UNCCD Land Ambassador and renowned singer Baaba Maal returned to his native Senegal in December to headline the annual Blues de Fleuve festival and make a contribution to the global sustainable development through agriculture. His non-profit organization NANN-K works to bring to life his vision of helping rural people in Senegal to set up their own sustainable agricultural businesses, with secured public and private financing.
The name “NANN-K” in Pulaar language spells out the initial letters of the five crucial elements that the organization addresses: agriculture, fishing, livestock farming, culture and technology access. While in Podor, Baaba Maal visited the irrigation programme implemented by NANN-K to support local farming and create work opportunities for thousands of people in construction, harvesting, processing and shipping. In the future, the organization will focus on projects related to commercial fishing, modernization of agrotechnologies and preventing desertification.
To inspire environmental movement against desertification that spares no continent, Baaba Maal, in collaboration with another UNCCD Land Ambassador Ricky Kej, recently released the music video for the UNCCD official Land Anthem “Born from the Land.”
During the course of the Blues du Fleuve festival Baaba invited guests to see the newly created farmland on the edge of the Senegal River in Niaoule, to demonstrate how NANN-K projects can help grow local economies. He also visited four nearby towns around Podor to promote his #Africlean campaign. In Les Diawara, Diambo Diawbee, Dioundou Taredji and Diambo Soubalbe, he planted trees to promote agroforestry and raise awareness of the importance of trees to prevent desertification in the region.
Baaba Maal is proud to have partnered with charity: water to help bring clean water to communities in the developing world. You can contribute with the purchase of The Traveller, Baaba’s latest album. By buying it through charity: water, 100% of profits, after credit card fees, will go to help those in need.
As a bonus, you will also be able to exclusively stream Baaba’s 50min documentary and watch an interview where he talks about his passion for the project.
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